Stylecaster

Teens on TikTok Are Painting Their Teeth to Match Their Makeup

It used to be that Instagram set all the beauty trends but as of late, TikTok is where it’s at if you want to see something new and innovative. The hottest new thing blowing up the platform? The TikTok Toothpolish trend. 

MONEY

The Best Teeth Whitening Kits and Strips for Your Money, According to Dentists

If your teeth are just too sensitive for even the most gentle of treatments, take heart, as Dr. Cho has a suggestion for you. “Chrom Tooth Polish is a temporary, non-toxic ‘tooth polish’ that can be applied on multiple teeth in order to brighten a smile,” he says. “This is reversible and does not brighten the teeth itself. The polish can be painted on with the provided brush, then once it dries, it is easily removed by using your fingernail or toothpick, then brushing with normal toothpaste. This is a great alternative for those who have severe sensitivity and cannot whiten their teeth.”

SPA & Beauty

This is the coolest pitch I've gotten in a long time--super unique!

cosmopolitan

The Beauty Trend We Never Saw Coming

dazed

A Brief History of How Teeth Have Been Seen Represented in Pop Culture

“People are sad about Dakota Johnson’s teeth gap closing, but at least the wider conversation about teeth is changing. When you peer behind that façade you’ll observe a whole new beauty landscape. Dental make-up? Grillz? Tooth gems? Not to mention natural ‘flaws’ like tooth gaps now flaunted by models and actors the world over. To put it simply, today straight and white isn’t necessarily held as the ultimate beauty ideal.” “One of the more eye-catching beauty trends recently is make-up for your teeth. Dental make-up underlines the idea that teeth are basically just another part of your body’s canvas. ”

STYLUS

CHRŌM’s Colourful Tooth Make-Up Targets Gen Extreme

“CHRŌM’s products also tap into younger consumers’ fluid, short-term mindsets. Unlike hip-hop-inspired grills, the polishes can be removed swiftly by brushing the teeth. This allows them to try out different styles and combinations without committing to a permanent fixture.”

THE INDIE MOOD

Celebrity Makeup Artist James Vincent Talks About How Indie Brands Are Changing the Game.

“CHRŌM Toothpolish creates color for the teeth. I’m obsessed with the gold and silver options for creating custom grills, but even their white polish helps the greyest teeth shine bright.” —James Vincent

The Indie Mood

“I’ve always wanted a silver tooth cap because I think they’re cute af, but they’re also expensive af. My biggest concern was it not coming off or damaging the teeth, which I was told has never happened with this product. I was pretty mystified. I decided to get the silver one to give it a try. I was not disappointed.”

“Overall, I think this is a really fun and cool product that gives you a whole new opportunity to express yourself in a new way.”

NEW YORK POST

“Perhaps you go to work with one tooth [that] matches your nail polish or your hair color”

ALLURE

Paint Your Smile Any Color You Want

“If you've always dreamt of having gold teeth without grills or sporting a blue smile without drinking a slushee first, CHROM could be the answer.”